O2C Clarity – Serrala at NACM’s 122nd Credit Congress and Expo in Phoenix
23-04-2021 10min read
Right after announcing our transformation from Hanse Orga Group to Serrala at SAPPHIRE in Orlando just a week earlier, we showed our new face to the world of credit management at NACM's 122nd Credit Congress and Expo, focusing on our unique offering for inbound payments – covering credit management, disputes, collections and cash application.
With our broad offering and many years of experience we were well-equipped to meet the hot topics at the Credit Congress and Expo, such as best practices, trends and practitioner experiences in credit management, credit and technology and financial analysis, international credit concepts and global challenges as well as due diligence expectations.
O2C Clarity – Serrala Delivers Expertise and Experience, from High Level Down to Granular Detail
Many interested visitors were keen on discussing the answers Serrala has to the above mentioned challenges and our experts were happy and very engaged to elaborate on our award-winning best-practice solution in accounts receivables and credit management and our multiple deployment-options ranging from SAP and other on-premise ERPs, to Cloud, Hybrid approaches and Managed Services. Credit Management challenges concerning globalization, such as centralization in global shared service centers and meeting needs for compliant customer-onboarding have been at the heart of many projects in which we were able to empower our clients to meet the requirements of financial transformation and digitization, while at the same time helping clients to improve the value stream to their customers and ensuring compliance. As we say at Serrala: there is no problem too big to solve.
Optimizing Inbound Payments on a Global Scale – a Customer Success Story in O2C
A real highlight was the customer case presentation by David Popper from Serrala’s Solution Architect team, in which he presented how a global pharmaceutical company used Serrala’s SAP integrated solution FS² to optimize credit and collections management. With the solution the client was able to get returns on credit limit applications within 48 hours – a process that used to take weeks. The flexibility of the solution allowed the team to align credit limits with the customer’s behavior, leaving fixed credit limits only for global strategic accounts.
Dispute management performance was increased as well, resulting in the ability to spot trends in larger issues and act on them with evidence and enabling users to easily follow disputes from identification through to completion in one place thanks to a centralized point of reference for optimized collaboration.
Finally, collections management was improved dramatically resulting in reduced DSO and improved cash flow enabled by automated prioritized collection worklist for collectors and standardized collections tools, such as promised payment or payment plan, based on best practices. Over all the client got a customer-centric solution that is fast, reliable, accurate and up-to-date, delivering customer satisfaction and speeding up the conversion of orders to cash.
Achieving Clarity in O2C is a Top Priority in Finance Today
According to our survey “Future of Finance”, in which we questioned 180 global finance leaders, the modernization of Order to Cash is currently the top priority for finance departments. With 26% it clearly ranks before other finance areas, such as Procure to Pay, Payments, Cash Management or Record to Report. At Serrala we are committed to help our clients achieve clarity throughout their O2C processes and beyond, as we optimize the universe of payments for companies that seek efficient cash visibility and secure financial processes.
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Serrala optimizes the Universe of Payments
for organizations that seek efficient cash visibility and secure financial processes.