Optimove is a leading provider of marketing automation and optimization software. Their solution is designed to empower marketing teams to create and manage complete and where necessary complex customer-led journeys. Through the integration of advanced AI technology, Optimove’s CRM Journey mapping algorithm autonomously uncovers valuable customer engagement opportunities, coordinates adaptive customer journeys and precisely evaluates the cumulative effects of every marketing interaction. 

According to Gartner, one of the leading vendor evaluations, Optimove “enables data-centric, high-frequency marketing programs, with data management and AI to deliver top-tier personalization.” Therefore was named was named Visionary Leader in the Magic Quadrant 2024. Optimove was already ranked the highest position on the challenger axis in the 2023 report. 

Gartner ranks Optimove as:  

• #1 in Journey Orchestration  
• #2 in Customer Intelligence 
• #3 in Measurement and Optimization 

 “After a thorough evaluation, we’re confident that Optimove is the smartest, most customer-centric CRM solution provider on the market. One that truly understands marketers’ needs and is built to drive smarter, data-led business well into the future. With Serrala’s long-standing customer base and Optimove’s innovative products, it is a partnership built on trust, future and growth,” says Tobias Beckers, VP CRM Consulting.  

Learn more about our solutions with Optimove. Check us out on LinkedIn or get in touch directly via the contact form.