Welcome to LATAM: Serrala strengthens footprint in Latin America

This year, we are focusing on increasing our presence in Latin America: We traveled the continent over the past months, for networking and engaging with potential partners. 

In January, we attended SAP FKOM Miami and met key SAP partners for LATAM. Afterwards, we traveled to Santiago, Chile and to Bogota, Colombia, where had meetings with companies from various industries to explore potential synergies. 

In February, Serrala attended three more partner events in the LATAM region to demonstrate our solutions and get in contact with potential partners for new markets such as Chile and Colombia. At SAP NOW Mexico and Guatemala, we discussed, together with our partners EAS Consulting and IT Lead Services, the challenges of the digital economy. The last stage of our journey was SAP PKOM in Sao Leopoldo, Brazil.

Attending the conferences was a great opportunity to network, build relations and increase our visibility. In addition, our Partners EAS, IT Lead Services and SONDA were able to generate several leads and business cases, too.