Serrala and Empower Growth Solutions partner to deliver AI-driven Finance Automation to NetSuite customers

Serrala, a global leader in finance process automation, today announced a strategic partnership with Empower Growth Solutions, a certified NetSuite Alliance Partner with more than 20 years of ERP expertise, to deliver AI-powered finance automation capabilities to organizations using Oracle NetSuite. 

The partnership brings Serrala’s Alevate cloud suite and Serrala Finance Platform to the NetSuite ecosystem, enabling automation across accounts receivable, accounts payable, payments, and treasury processes. By reducing manual workloads and increasing process efficiency, organizations can improve cash visibility, achieve cash application rates of up to 99 percent, and reduce days of sales outstanding by 10 to 30 percent. 

As one of the most widely adopted cloud ERP platforms globally, NetSuite is used by a growing base of mid-market and enterprise organizations. However, many finance teams continue to rely on manual or fragmented processes that limit visibility and efficiency. Serrala’s AI powered platform addresses these challenges by enabling end-to-end automation across the order to cash and procure-to-pay cycles, helping organizations scale their finance operations in line with business growth. 

Empower Growth Solutions will support the partnership with its deep NetSuite implementation and advisory expertise, acting as a trusted partner to introduce and position Serrala’s solutions within its customer base across North America. Backed by a leadership team with more than 60 years of combined NetSuite experience and an international presence across the United States, Canada, India, and the Philippines, EGS brings strong ecosystem relationships and implementation credibility. The collaboration is structured as a joint go to market and referral partnership. 

“NetSuite has built a strong ecosystem of fast-growing companies, many of which are now looking to further automate and scale their finance operations,” said Andy Daly, Head of NA Channel Partnerships at Serrala. “With Empower Growth Solutions, we are partnering with a team that understands these customers and their challenges. Together, we are enabling finance leaders to extend their NetSuite environment with intelligent automation and take the next step toward autonomous finance.” 

“As a NetSuite Alliance Partner, our focus is on helping clients maximize the value of their ERP investment,” said Krishan Arora, Managing Partner, Sales and Business Development at Empower Growth Solutions. “Working with Serrala allows us to enhance those capabilities with advanced automation, supporting organizations as their financial operations grow in scale and complexity.” 

With more than 40 years of experience and over 2,800 customers worldwide, Serrala  continues to expand its partner ecosystem beyond traditional ERP environments. This partnership reflects Serrala’s broader strategy to make its finance automation platform available across leading ERP systems and to support finance teams with scalable, AI driven solutions regardless of their system landscape. 

About Empower Growth Solutions 

Empower Growth Solutions (EGS) is a NetSuite Alliance Partner and consulting firm specializing in ERP end-to-end implementation, customization, optimization, integration and managed services. Backed by a leadership team with over 60 years of combined NetSuite experience, EGS helps organizations streamline operations, enhance processes, and drive digital transformation. The firm is committed to delivering strategic solutions that enable sustainable growth and operational excellence. www.empowergrowthsolutions.com. 

Contact: 

Krishan Arora - Managing Partner, Sales & Business Development 

krishan@empowergrowthsolutions.com, +1 616 988 6418 

Marinka Rohlffs - Managing Partner, Operations and Delivery 

marinka@empowergrowthsolutions.com,  +1 503 342 8654