The Strategic Rise of CFOs from Finance Leaders to Growth Catalysts
A new research conducted by Forrester on behalf of Serrala
Discover a full research study on the state of the CFO in 2025 as finance function evolves from operational to strategic leadership. The research delves into the situation, challenges, and transformative opportunities shaping the future of finance, —steering innovation, influencing governance, and shaping strategic direction.
Key takeaways:
- CFOs are stepping into strategic roles, leveraging real-time data and emerging technologies to align financial strategies with broader business goals.
- Access to advanced tools and automation empowers CFOs to drive innovation, adapt new business models, and enhance decision-making.
- Despite the transformation, challenges like perception shifts and cultural changes remain central to unlocking the full potential of finance teams.
Ready to discover how CFOs are positioning themselves at the forefront of strategy and innovation in 2025?
"A strategic CFO fosters innovation, adopts new business models, and enhances corporate governance, positioning finance as a central force in navigating today’s complex business landscape."
The Strategic Rise Of CFOs From Finance Leaders To Growth Catalysts,
Forrester Consulting Study Commissioned By Serrala, 2024.