How Alevate AR sweetened collections and cash flow management for the Madelaine Chocolate Company.
A case study that examines the benefits for a long-established US confectionery company.
5 mins read
Published on 10-02-2025
- Industry: Food and Beverage Manufacturing
- Headquarters: United States
- Founded: 1949
"I’m using the tool almost every day. It provides me with a visibility that I didn’t have before. It’s made our Collections Manager’s job much easier as well.” - David Reifer, CFO
The company
The Madelaine Chocolate Company has been crafting premium chocolates in Rockaway Beach, New York, since 1949. As a family-owned business, they take pride in delivering exceptional, time-honored confections while maintaining strong relationships with retailers across the country.
The challenge
"Operating in a seasonal industry requires precise financial oversight and efficiency."
Madelaine Chocolate Company faced difficulties due to their non-standard ERP system, which lacked robust business intelligence features. These challenges included:
- Limited visibility into accounts receivable (AR)
- Inefficient cash flow projections that relied on intuition rather than data
- Manual credit card processing that consumed valuable time and impacted overall productivity
The solution
After evaluating multiple solutions—including HighRadius and YayPay—the Madelaine Chocolate Company chose Alevate AR for its:
- Seamless automation of collections and tracking
- Real-time and accurate cash forecasting
- Cost-effectiveness and powerful reporting capabilities
Despite using a proprietary ERP system, the implementation process was smooth and efficient, allowing the company to quickly integrate Alevate AR into their financial operations.
The results
With Alevate AR now fully integrated into their proprietary accounting system, the Madelaine Chocolate Company continues to optimize their AR processes. As their CFO puts it:
"Now that Alevate AR is integrated with our accounting system, we have it set up so that if the terms are credit card, it goes into Alevate AR and the credit cards get processed automatically. It saves us at least an hour per day." - David Reifer, CFO
Enhanced Cash Projections
With Alevate AR’s advanced forecasting, the finance team transitioned from intuition-based estimates to data-driven cash flow projections weeks in advance.
Improved Visibility
Given the seasonal nature of their business, year-over-year comparisons became more effective with clear and simple dashboards, enabling better financial planning.
Increased Efficiency
The automation of credit card transactions saved at least an hour per day, significantly reducing manual workload.
Reduction in DSO
With automated invoice reminders and streamlined credit card processing, Madelaine Chocolate Company saw a notable decrease in Days Sales Outstanding (DSO)—accelerating payments and improving cash flow.
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