Matt Pitcher

Product Director, Accounts Payable, Serrala

Matt is responsible for leading the product strategy for our Serrala Accounts Payable products. Matt has over 15 years navigating the finance automation software industry, delving into realms like AP, AR, Payments, and CCM. He is passionate about strategic planning and product delivery and brings his keen insight into go-to-market, product management and product marketing methodologies to the Serrala team. He is fiercely dedicated to building software products that help our customers introduce innovative capabilities, address emerging risks, eliminate process weaknesses and adapt to changing global market trends. As a key member of our multi-functional executive team, he ensures Serrala AP and data capture solutions provide our customers with positive outcomes and measurable operational improvements.

Holger Hilble

Principal Solution Architect, Serrala

Holger Hilble is a seasoned Procure-to-Pay and FinTech leader with over 20 years of international consulting and presales experience across Europe, APAC, and Australia. He has spent many years at SAP and within the SAP ecosystem, supporting global enterprises in digitalizing Accounts Payable, streamlining payments, and optimizing working capital management. At Serrala, Holger helps organizations drive efficiency and automation across their financial processes.

Reka Hall

Senior VAT Consultant, Sovos

Reka Hall is a Senior VAT Consultant at Sovos, where she has been part of the team since 2016. With eight years of experience in VAT compliance, she joined the VAT Consulting team in 2025, specializing in cross-border VAT advisory and e-invoicing mandates. Reka earned her ATT qualification in 2023 and is currently progressing through the CTA pathway.