Intelligent AR directly in NetSuite: How Pharmsource LLC is modernizing AR

21 September | 10:00 am CST | English

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A real-world look at adding purpose-built automation, AI, and intelligent workflows to your existing NetSuite environment.

NetSuite is at the center of your financial operations, but your AR processes don’t have to stop at native ERP functionality. See how Pharmsource LLC uses Serrala’s Cloud AR alongside NetSuite to bring greater intelligence and automation to AR.

Join Pharmsource LLC and Serrala for a real-world conversation on what intelligent AR can look like in a NetSuite environment. Explore how purpose-built automation and AI can help finance teams prioritize work, manage exceptions, and create more connected AR processes.

What You’ll Learn

  • How to move from rules-based dunning to intelligent collection orchestration in your NetSuite environment
  • How AI can help prioritize accounts, recommend next actions, and focus teams on the work that matters most
  • How to automate complex cash matching and remittance—even when payments, deductions, and data don’t arrive neatly
  • How to extend NetSuite into a more connected AR operation without replacing the ERP at the center of your business

Speakers

Prashant Kumar, VP Alevate AR, Serrala
Marsha Fashina, Controller, Pharmsource LLC

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