Magali Nedja, SVP Partner Ecosystem, Serrala
Magali Nedjar, with her role as Senior Vice President of Partner Ecosystems at Serrala, brings an impressive track record and over 15 years of experience in strategic partnerships and alliance management to the forefront. Fluent in French and residing in the UK, she infuses her role with a rich tapestry of international expertise. Since joining Serrala in January 2023, Magali has been instrumental in enriching the company's Partner Ecosystem, leveraging her vast experience to foster growth and innovation. Her career spans notable positions, including Director of Strategic Partnerships at Xceptor and leadership roles at SAP, Software AG, Infosys, and IBM, where she honed her skills in driving business development and forging robust alliances across Europe. Magali's approach is characterized by a deep commitment to building strategic relationships and enhancing collaborative success, making her a key asset to Serrala's global expansion and partnership strategy.
Bart Parren, Chief Product Officer, Serrala
Bart Parren is Chief Product Officer and a member of the executive management team at Serrala. He has global responsibility for the company’s strategy and its vision to deliver cutting-edge financial automation software for digitizing the Office of the CFO. Bart oversees a portfolio of solutions in the areas of Procure to Pay, Order to Cash, and Treasury and cash management. His product leadership is focused on helping customers optimize their working capital and drive operational excellence.
During his more than 15-year career at Serrala, Bart has held diverse leadership roles in which he significantly grew the company’s business with a focus on reliability and innovation. Prior to his appointment as CPO, he served as Senior Vice President of Solution Transformation, setting up the Serrala Center of Excellence in Pune, India, and growing it to over 100 employees; and led EMEA operations as Managing Director EMEA.
Andy Buech, Solutions Evangelist I2C, Serrala
As Solutions Evangelist, Andy Büch is responsible for the success and communication of Serrala's Invoice to Cash solutions. He is the principal subject matter expert and the interface between sales, product management, engineering and partner management.
He has previously held the positions of VP Product, Director Solution Success and Senior Solution Architect. Andy has over 16 years' experience in credit and risk management and started his IT career in 1995 at KPMG and Deutsche Bank. Since then, he has successfully delivered a wide range of projects in a variety of industries as a project manager, solution architect, developer and consultant. He holds a degree in Mathematics from the University of Applied Sciences in Berlin.
Floor de Windt, Sales Academy Expert, Serrala
Floor de Windt, is responsible for enablement operations and brings over 12 years of experience to the table, holding a Bachelor’s degree in Psychology. As a pivotal member of the Serrala team, Floor has been the driving force behind Serrala’s EMEA business development team for nearly a decade, steering it toward remarkable growth. In the realm of enablement operations, Floor possesses an unwavering passion for instructional design, seamlessly blending her psychological insights with innovative learning methodologies. Floor is deeply committed to enhancing learning efficiency by creating engaging and impactful learning experiences, for both Serrala’s employees and its external partners.
