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Serrala secures strategic investment from Hg to continue its growth as a leading global financial automation and B2B payments software provider

Hamburg and Munich, Germany and London, United Kingdom. [26.08.21] – Serrala, a fast-growing global financial automation and B2B payments software company, today announced that it has secured a majority investment from Hg, a leading global software and services investor.

Following the transaction, Serrala’s CEO Sven Lindemann and existing investor, Waterland, will continue to support the business and remain as significant minority shareholders in the business.

As a global software provider, Serrala automates and optimizes financial processes for companies of all sizes, allowing them to save costs, to minimize fraud risks and to gain additional process transparency. Through innovative solutions, Serrala enables the automation of incoming and outgoing payments and invoices as well as cash management processes.

“Since the beginning of our partnership with Sven Lindemann and the Serrala team, the company has developed from a hidden champion to a global leader. Today, Serrala is known as a leading software specialist for automating financial processes and B2B payments, both for SMEs as well as blue chip clients. During our partnership, we were able to acquire five companies, which have strategically increased Serrala’s geographic presence as well as its service portfolio. We are very proud of this development and are looking forward to our joint growth journey in the future”, says Dr. Gregor Hengst, Partner at Waterland Private Equity.

Stefan Margolis, Partner at Hg, says: “Serrala is an ambitious, global financial software business, offering truly differentiated SaaS solutions into the ‘Office of the CFO’. Hg has been investing in this sector for decades and recognizes Serrala’s huge potential to continue this growth trajectory. We’re excited to be backing Sven and his team, who have successfully grown and internationalized the firm over the last few years, through impressive organic growth and strategic acquisitions.”

“The investments made in cooperation with Waterland expanded both, the functional range of services and the technological portfolio to include cloud solutions. Today, this forms a unique platform that represents the digital ‘Office of the CFO’, where financial processes and payments are automated and optimized. Building on our strong organic and inorganic growth, as well as our investments in cloud technology, we are proud to welcome Hg to the team for this new chapter of our success story. As a specialist software investor, with a track record of growing technology businesses, they will work alongside the Serrala team to take the business to the next level”, says Sven Lindemann, CEO of Serrala.

The terms of the transaction have not been disclosed and completion is subject to customary closing conditions.


About Hg

Hg is a leading investor in software and services, focused on backing businesses that change how we all do business. Deep technology expertise, complemented by vertical application specialisation and dedicated operational support, provides a compelling proposition to management teams looking to scale their businesses. Hg has funds under management of over $30 billion, with an investment team of over 140 professionals, plus a portfolio team of more than 35 operators, providing practical support to help our businesses to realise their growth ambitions. Based in London, Munich and New York, Hg has a portfolio of over 35 software and technology businesses, worth around $70 billion aggregate enterprise value, with over 50,000 employees globally, growing at over 20% per year. Visit for more information.

About Waterland

Waterland is an independent private equity investment group that supports businesses in realizing their growth ambitions. With substantial financial resources and industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions. Waterland has offices in the Netherlands (Bussum), Belgium (Antwerp), France (Paris), Germany (Hamburg and Munich), Poland (Warsaw), the UK (Manchester), Ireland (Dublin), Denmark (Copenhagen), and Switzerland (Zurich), and currently manages more than eight billion Euro of investor commitments.

Since its founding in 1999, Waterland has consistently achieved above-average investment performance with its investments. Globally, Waterland holds rank four in the HEC/Dow Jones Private Equity Performance Ranking (December 2019) and ranked eighth in the Preqin Consistent Performers in Global Private Equity & Venture Capital Report among global private equity firms. In addition, Real Deals has awarded Waterland the title “Pan-European House of the Year 2020”.

About Serrala
Serrala is a pioneer in financial automation with a global track record of nearly 40 years, currently serving over 2,500 customers around the globe.

Through our precision-engineered, award-winning suite of finance automation applications that use advanced and emerging technologies to automate all working capital related processes from Order to Cash, Procure to Pay, Cash and Treasury, we free the office of the CFO from the tech, mindset, and process shackles of the past.

We empower leaders to create a quality-driven autonomous finance machine that enables finance departments to deliver unmatched operational excellence where working capital is continually optimized, insights are available for real-time situation visibility, and risk can be better understood and managed, positioning your finance organization for success.


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