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Bart Parren to drive product strategy as new Chief Product Officer at Serrala

Bart Parren will provide product vision and oversee the development of the Serrala SAP business and Alevate cloud portfolio.

Hamburg, October 26, 2022 – Bart Parren has been appointed as new Chief Product Officer at Serrala. As a member of the senior leadership team, he will establish a global product strategy for Serrala’s SAP business and its new cloud platform Alevate, while leading the overall product strategy, planning and execution. The appointment marks an important milestone in Serrala's global growth plans, both in the cloud and on-premises.

Serrala CEO Hartmut Wagner noted: "Bart has an extremely innovative way of thinking, always creating fresh and new perspectives on our product portfolio. This appointment will create tremendous value for our customers and partners, as well as Serrala as a whole".

Bart’s in-depth knowledge of both Serrala’s products and their history makes him the ideal candidate to lead the company’s product strategy. As Bart comments: “Serrala has fantastic solutions. Being able to shape and grow our products is a dream job and a very welcome challenge for me. I really look forward to working with our talented and committed product teams and my fellow Serralians to deliver even greater value to our customers”.

Bart Parren has been with Serrala for over 15 years, most recently as Senior Vice President Solution Transformation. Prior to building a successful career at Serrala, he held leadership roles at Beyers GmbH and XRT (currently, Sage & FIS). He is a Tilburg University graduate with a degree in Econometrics.

About Serrala
Serrala is a leading global innovator in financial software solutions that enable organizations to optimize their financial processes. With nearly 40 years of experience in the industry, Serrala's solutions automate, reduce costs, and improve visibility into cash flow. The company serves over 2,500 clients in over 70 countries around the world. For more information, visit


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