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Bart Parren to drive product strategy as new Chief Product Officer at Serrala

Bart Parren will provide product vision and oversee the development of the Serrala SAP business and Alevate cloud portfolio.

Hamburg, October 26, 2022 – Bart Parren has been appointed as new Chief Product Officer at Serrala. As a member of the senior leadership team, he will establish a global product strategy for Serrala’s SAP business and its new cloud platform Alevate, while leading the overall product strategy, planning and execution. The appointment marks an important milestone in Serrala's global growth plans, both in the cloud and on-premises.

Serrala CEO Hartmut Wagner noted: "Bart has an extremely innovative way of thinking, always creating fresh and new perspectives on our product portfolio. This appointment will create tremendous value for our customers and partners, as well as Serrala as a whole".

Bart’s in-depth knowledge of both Serrala’s products and their history makes him the ideal candidate to lead the company’s product strategy. As Bart comments: Serrala has fantastic solutions. Being able to shape and grow our products is a dream job and a very welcome challenge for me. I really look forward to working with our talented and committed product teams and my fellow Serralians to deliver even greater value to our customers”.

Bart Parren has been with Serrala for over 15 years, most recently as Senior Vice President Solution Transformation. Prior to building a successful career at Serrala, he held leadership roles at Beyers GmbH and XRT (currently, Sage & FIS). He is a Tilburg University graduate with a degree in Econometrics.

About Serrala

Serrala is a global financial automation and B2B payments software company creating digital payment capabilities worldwide for enterprises of all sizes. We are a leading fintech helping our customers integrating finance and treasury processes.  

Offering truly differentiated ERP and cloud-native solutions, Serrala enables the Digital Office of the CFO where all financial processes and payments are automated and optimized. Our customers save costs, minimize risks and gain real-time insights into their world of payments. We are the only provider offering a seamlessly integrated solution portfolio to manage all inbound and outbound payments, treasury processes as well as related data and documents in any IT landscape. 

Today, Serrala is a fast-growing company with offices in North America, Europe, Asia and the Middle East and over 700 employees. Serrala drives innovation for more than 2,800 customers including more than 100 of the S&P500 companies.

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